About
Kuickad is a digital solution that digitized the process of placing multi-media adverts in media houses, kicked is improving the traditional process of placing adverts where clients had to conduct physical trips to media houses with the respective paperwork to get quotations and place their adverts.
Role: UI/UX Designer
Tools: Figma, Miro
Responsibilities
I was hired to help clearly understand the current process and help innovate, frame design the digital solution's requirements and UX improvements. Doing this, we used the human-centered design process to get us there:
The approach
We took time to learn about the audience, the people who place adverts, we learned about their pain points, and improvement opportunities on how they normally book ads, the illustration below shows the traditional process:
The goal
We worked with one goal in mind; To build a 360 digital product that seamlessly allows clients to submit adverts to media houses as well as allow media houses and other media institutions to receive, process, and manage advert requests digitally. hassle-free. We planned to do this by simplifying the traditional method to the core, Everything is done digitally.
This was done with an all in one web portal that accommodates gateways of anyone involved in the process of booking an ad, we created a client pane, an admin panel, a media house panel, and a news presenter panel, And all this to work seamlessly together delivering a better, faster way of booking an advert
Ideation
We gave ourselves a 4-week sprint to brainstorm and create solutions around our main goal.
We then went ahead and put all the golden ideas on canvas and built wireframes, high-fidelity mockups, and prototypes, making sure we brought to life the ideas we had.
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